The Vacccines Brand Indentity

The Vaccines have a very similar style to Razorlight and The Kooks in terma of the alternative music and the consistent bold font and white back ground in this recent EP but more generally their incorperate a more retro, perhaps uni-student like style to the art side of their business..

The Video for Melody Calling shows this retro but youth aimed styling. The split screen with both filtered natural shots to start the video demonstrates an artistic approach from the artist.

The next shot(s) retains the retro filtering, but develops the viewers undersatnding, showing the video to be about a relationship.

 

The next shots allow the gentle narrative to grow like the song does. Filter stays on bottom shot, top split becomes a phone conversation about what to do about a girl one of them likes. A more youthful problem, a imformal chat keeps the viewer entertained whilst also maintaining a good level of style as the simple idea becomes quite interesting and quirky.

The video ends with the boy and the girl sorting things out but leaving the viewer in the dark about how their relationship works out, an intriging cliffhanger which gives the narrative a bit more depth. This video shows how effective a simple narrative can be with the right camerawork and styling- this is something which I will need to replicate with my simplistic narrative.