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Evaluation Q&A

Evaluation Q&A from Freddy Allen on Vimeo.

Evaluation Presentation (Video)

For the evaluation to this project I recently presented my media products, my ideas and my reasons to my class. In doing I believe I have provided further in depth responses to the 4 evaluation questions.

Those questions are:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 

How effective is the combination of your main product and ancillary texts?

 

What have you learned from your audience feedback?

 

How did you use media technologies in the construction and research, planning and evaluation stages?

 

Here is the video:

E:Evaluation Presentation from Freddy Allen on Vimeo.

As you can see this is a pretty long video, and therefore the Q&A that followed my presentation will feature in my next blog post.

More on Evaluation Question 4

Evaluation from Freddy Allen on Vimeo.



Blogger, Prezi & Survey Monkey. from Freddy Allen on Vimeo.

Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation  stages?
 

Evaluation Question 3

• What have you learned from your audience feedback?

In order to answer this evaluation question successfully I conducted an audience feedback survey using website SurveyMonkey. I emailed the link around in order to get a sizeable response, the result was a bit underwhelming but I am still grateful to those who answered the survey seriously, I feel as if I've learned a lot from fresh perspectives.

This demonstrates a strong response from my target audience, but representation from an older demographic, allowing specific reaction to my products, but also a wider perspective. 

 Again a fair demographic with slightly more males, it was interesting to consider how the two genders might differ in reaction to the representation within the piece. 

 I am happy that most of the audience identified the alternative genre as what was being portrayed, but the strong showing for Indie doesn't concern me greatly as it the most similar genre with overlap in artists and conventions. 

 Again my intentions of aiming at the teenage/young adult demographic through choice of song and the age of the video and digipak's protagonists has provided the response I was expecting, but it is encouraging to see that some believe it would aim at adults, as it demonstrates a versatility to my appeal. 

Again encouraging signs to see most believe that my products work at least very well together as it demonstrates my use of colour scheme and typography across the three products like shown in my research (i.e Arctic Monkeys) to have been successful. Interestingly I have since spoken to the person whom disagreed with the crowd and explained how I believed my products linked (discussing the convention of typography and colour scheme) he then agreed that if he were to the survey again he would be more favourable in his response. 

 The top and bottom response for this section particularly interest me because they show the consistency in mood which I was striving to achieve in the construction and editing process. The verisimilitude comment is also very pleasing as this shows my research and work upon the product have produced results in line with existing products. This is because my product has been considered believable by target audience which demonstrates success in exploring forms and conventions.

A variety of criticism was interesting to consider... The yellow filter perhaps was not to everyone taste and considering that the filter is something I personally experimented with, posting different concepts on this blog for opinions but choosing something different. In light of this, a revert to not have had a more open consultation process with my audience over the choice of filter in video and then of course ancillary products. If I were to do this again I would certainly use SurveyMonkey more to record this needed audience feedback.

Again quite diverse opinions of what needs to be improved which I suppose I can consider to be encouraging as there appears to be no outstanding failure of my products, demonstrating an at least satisfactory professionalism and quality to my products. Advice on the typography and miming is perhaps a feature which frustrates me as I believed both were not issues, and not to disregard the advice (as I will certainly look at them again) but the comments are separate to other opinions suggesting perhaps a matter of personal taste/opinion.

The final response is obviously very pleasing as it represents the majority to believe that there is an effective combination between my main product and my ancillary texts; this is something I needed to achieve and clarification of this from mainly my target audience is very pleasing. 

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

 I aimed to combine my video, album, and advert through the use of props and filter. My props of wine glasses and a wedding ring were consistent throughout my media products, symbolizing the hedonistic attitude more typical of the young; in contrast to marriage, which demands commitment. I aimed to sustain this contrast through my props to intrigue the audience, but also to allow them to easily identify the messages and conventions of my concept. I know this was an effective combination because my audience identified with the obvious iconography, commenting their opinion on props within my survey- making it obvious that they received the message, and could how it related over the whole of my media products. I used a yellowy/black and white filter across my media products in order to create a specific, aged feel to events, and in combination with the plain clothing which my character were wearing, I aimed to use this to portray a timeless feel as there were purposely little items to make audience realize that this was a modern video. This was effective because in my audience feedback section, there were comments considering the choice of filter and character clothing, one describing the denim ‘working class look’, therefore my audience perhaps didn’t take the effects of filter in their stride as it wasn’t conforming to modern traits, showing a clear intentional challenge to the traditional conventions of filter from me in to achieve a timeless, cult feel to my video.

Representation was key to the combinations found in my 3 media products; it was relatively ambiguous in the album cover and not that apparent in the advert in order to create an ambiguity and almost a mystery which I hoped would lead many to watch my video for explanation. This placed great emphasis on the representation in the video; I tried to avoid Propp’s stock character theory, by avoiding a clear hero/villain status in order to place create emphasis on my audience to decide how they feel about each character. From oral feedback I found that the male character for instance was considered villainous by females (like in the video), as his cheating is intolerable; whereas males find more sympathy with him as he is young and foolish like much of my target audience may consider themselves to be.