Sunday, 4 January 2015

Evolving My Brand Identity

My original brand idea:

Band Name:

  • The Hassle- simplistic, shows the reckless edge which my video will have, will fit easily on the album.


    Something like this would work as a cover as it shows the morals, humour and information required.








The new narrative and slower alternative track means that I must alter this brand identity also...

I propose keeping the band name as the word also has connotations of breakup and girl troubles which the video is about, and I still like the sound of it as a band name. 

As for artwork for the digipack I have decided to use a still from the video, most likely the wedding ring of the table shot, as it asks so many questions; and also if framed right may look very aesthetically pleasing. 

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