Genre, Representation, Audience and Media Language have all developed to my liking; I have a set view on how i must approach these areas in the execution of my media project. I must elaborate in order to show you (the viewer of this blog) what I'm looking to achieve and explore in each key concept, and how I will meet but also challenge codes/conventions for each.
The content of my music video (i.e what will happen, what order and why) became obvious quickly after I decided my genre. Iconic videos by Coldplay and Radiohead taught me to keep it simple, and when discovered more modern videos by the Razorlight and Miles Kane, I saw that potentially a divide between performance and a story would be a good idea.
Early in the process I wanted to make a rap video; attempting to make a psychedelic-come -rap video for Kanye Wests 'Blood on the leaves' Having reviewed my previous efforts of making a rap video or similar, I used my knowledge of music video theories and representations to understand how poorly thought out the video in fact was. Rule 1 of Andrew Goodwin's- Dancing in the Distraction reveals this (video link explaining the theory); as the low morals of man passed on the floor were not fully explained or justified, creating a confusion which did not view well.
In addition the hazy, slow motion camera shots do not get the effects which was looking for, therefore research had be done into which camera shots suit which genre best.
Narrative
The content of my music video (i.e what will happen, what order and why) became obvious quickly after I decided my genre. Iconic videos by Coldplay and Radiohead taught me to keep it simple, and when discovered more modern videos by the Razorlight and Miles Kane, I saw that potentially a divide between performance and a story would be a good idea.
My plot for my music video has been constructed to link to much of Goodwin's theory, demonstrating my awareness for the conventions of music videos, as there is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting). Therefore I can add my own unique touch for my target audience to this theoretical convention, to accurately create an effective piece.
Additionally, the tempo of 'In the Morning' is allegro, very brisk and cheerful, demonstrating a contradicting to how the characters in the original video (unable to move normally, zombie like) and the more conventional character in my video is similar in his visible weariness. Again linking to Goodwins theory as there is a relationship between music and visuals (either illustrative, amplifying, contradicting).
Genre change
Early in the process I wanted to make a rap video; attempting to make a psychedelic-come -rap video for Kanye Wests 'Blood on the leaves' Having reviewed my previous efforts of making a rap video or similar, I used my knowledge of music video theories and representations to understand how poorly thought out the video in fact was. Rule 1 of Andrew Goodwin's- Dancing in the Distraction reveals this (video link explaining the theory); as the low morals of man passed on the floor were not fully explained or justified, creating a confusion which did not view well.
In addition the hazy, slow motion camera shots do not get the effects which was looking for, therefore research had be done into which camera shots suit which genre best.
I realized I would be better suited making an Alternative music video rather than rap, as objectively speaking I have known more about that genre for a longer time. After researching alternative videos like Arctic Monkeys, Jake Bugg, Miles Kane, and then discovering the video for 'In the Morning' by Razorlight, I discovered that the fast band cuts layered with simplistic narrative would suit be better.
I would suggest also considering, with regard to narrative, whether you are still conforming to Todorov's ideas as outlined in one of your older posts. With regard to genre, it might be worth considering applying some of the theories you will have covered with Mrs King (for example, you could look at some of the ideas in the presentation I've linked to on my blog - Steve Neale and Daniel Chandler are useful theorists to consider).
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