Jake Bugg- What Doesn't Kill You. Analysis

The simplicity shown in R U Mine is repeated in more recent video by Jake Bugg. The stylish atmosphere created using the black and white theme is understandable as Jake Bugg is of  a similar sub-genre, and perhaps partially inspired by the Arctic Monkeys. Therefore perhaps it is worth considering for me to narrow my video long term planning to the few artists which i would most like to emulate, in order to achieve a style which i enjoy and understand, and additionally has been proven to succeed in the professional world.
The video consists of Jake Bugg smashing out a fast paced rock song solo. The intimacy of the close up shots combines well with the energy of the song, revealing Bugg's passion for what his lyrics describe.




The plain, arguably scruffy room, combined with the battered amp Jake Bugg has chosen, perhaps infers the hard times in which the song is discussing. It is important that the mood of the location matches the mood of the song (in these sort of music videos), as it reinforces the energy and messages within the track.

The close ups, bordering on extreme close ups of Jake Bugg's face, allows the viewer to see the whites of his eyes whilst he shouts out this loud, aggressive track. As mentioned earlier, the facial expressions through the visuals, reinforce the messages of the song in a simplistic but yet effective manner. This is important in maintaining the audience, as the musician is also an actor in this context- and the emotions he is portraying must be convincing. This is something which I am worried that I may struggle with due to nerves etc; but I must overcome this.
The close ups on the guitar expresses the rock genre being aimed for, but also shows the authenticity of the guitar playing in the video, as the viewers can see the chords being played etc; this adds a level of realism, which is required in a high level video. I must consider this if I make a guitar-rock type video