The Alternative Genre

The Alternative genre is basically popular music which does not quite fall under the category of rock, pop, dance, indie etc. Therefore the range of music makes for wide range of videos and themes within. One thing I immediately noticed is that traditionally alternative videos are very simplistic and easy to shoot.

2 Examples:

Coldplay- Yellow (1999)
The video of Coldplay's first major hit is merely Chris Martin belting out the lyrics whilst walking along a beach on a miserable day.
The simplicity becomes iconic however, as the feel good nature of song is captured perfectly by Martins high spirits despite such a bleak back drop. Therefore anyone old enough to remember when the song came out, knows the classic video.

Radiohead- Street Spirit (1997)
This video is also similarly iconic and simplistic. The video is lots of simple shot in the dark around a few caravans, sped up and slowed down, to create a chaotic effect which is suits the song nicely. The slow motion shots are something which i could cleverly use to make a lot out of little, like in this video.