I have chosen 'In the Morning' by Razorlight for the song which will feature in my music video. I believe the song is a timeless classic, but the music video never really met its intentions of becoming popular to a young audience like the song does. The weirdness of the dancing etc didnt raise interest sufficiently to be remembered as well as the song. Therefore I believe I can capitalize on this, and make a video which captures the imagination of the target audience of young people, and tells the story of the song. The song itself has been repeatedly used in tv shows targeted at youthful audiences (The Inbetweeners, Gavin and Stacey) since its release in 2006, showing that its still revelant in modern popular culture and it is not a throwback. I will explain what I plan to do in the music video in a Prezi which will be posted very shortly, and I will then reinforce this message to my media class tomorrow when pitching my idea.
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