The Kooks album covers

The Kooks adopt a very similar style of album artwork to Razorlight; block capitals, white background, band action shot. The Red font colour is the only distinctively different choice in the layout, showing the lack of variety in the genre, and that alternative rock is not primarily about art, it is more about substance is the case of these two artists.










The artist/brand identity again shown in this cover, with the red font again being very distinctive; this will begin to be noticed by fans of the band, creating an awareness and maybe an appreciation for the simplistic artistic choices which this band has made. The union jack is copied by The Kooks from past artists such as The Who and The Libertines who have made the image iconic to British rock. This could be aiming the album at fans of those bands, or simply at those appreciate the iconography. I may consider using similar techniques when marketing my media product.