R U Mine- Arctic Monkeys. Analysis

A modern music video now, and these 5 shots show the simplicity which went into creating a memorable, stylish video. Starting with a radio intro in black and white which is remarkably understated for such an explosive track. Black and white does add style but quite takes it into quite a niche area within the genre alternative rock.

The bulk of the song is Alex Turner and Matt Helders (members of AM), driving around in the dark- whilst singing and dancing to the song. This makes the video become satirical and adds an extra dimension to the spectacle, interesting the viewer. 

Turner and Helders have control of the camera, and continually move it around the car, in a perhaps half-hearted, un-serious manner adding to the humour of the video, and freshening up simplistic shots- so that the viewer doesn't get bored.





Later in the video, turner gets out of the car in time for the guitar solo- which he then mimics. This enforces the playful humorous of the video and shows skill in editing and timing from the video producers.

At the end of the video, the band leave the car and pickup their instruments and finish the song, creating a clever juxtaposition in that the band actually play their instruments and aren't wannabes like the rest of the video suggests. A clever technique which I will consider using in the future.



This video therefore enforces my opinion and possibly a tradition that videos within this genre do not need to be over complicated to become classics, a certain niche style should be incorporated however, and I will look to achieve this.